Online Retailer Pink Lily Significantly Expands Operations in Bowling Green, Kentucky

One of America’s fastest-growing online retailers leased 160,000 SF and hired more than 150 people during 2020.

Published Thursday, April 15, 2021 10:03 am

Bowling Green, KY., April 15, 2021– National lifestyle brand, Pink Lily, has expanded its operations in Bowling Green, Kentucky, leasing an additional 160,000 SF of warehousing to grow its fulfillment center. Located in the South Central Kentucky Industrial Park (SCKIP), the company’s latest expansion will support the rapid growth in online shopping and increasing global demand for their boutique clothing and accessories.

"We are excited to continue growing our business and bringing more jobs to the Bowling Green area,” said Chris Gerbig, President of Pink Lily. “The additional space and employees will allow us to obtain the equipment and inventory necessary to meet and exceed the needs of our expanding customer base."

“We are proud to have Pink Lily headquartered here in Warren County. They are a homegrown success story that has built a global brand while creating a multitude of jobs. Their success highlights how our community is the right place for entrepreneurs looking for a supportive environment and strong workforce,” said Warren County Judge-Executive Mike Buchanon.

Owners Tori and Chris Gerbig initially started their business as a Facebook Group selling limited quantities of women’s clothing and accessories. When they continued to sell out of products quickly, it became clear that the company was on a growth trajectory. They launched in 2014 with a projected $50,000 in annual sales. They sold $4.1 million in their first full year of operations and grew by 300% in year two. They currently employ over 200 people, sell products throughout the world, and have a brick-and-mortar flagship store on Scottsville Road in Bowling Green. Prior to this latest expansion. Pink Lily was recognized nationally by Global Trade Magazine through their Community Impact CiCi Award. Demonstrating its commitment to the community, the company continues to donate time and money to local charities and non-profits.

“We are pleased that Tori and Chris Gerbig, both graduates of Western Kentucky University, have made Bowling Green home for their business and their family. We’re a

community where entrepreneurs are supported, and workers are loyal. This is a good place to grow, and the SCKIP has the infrastructure in place to support their expansion,” said Mayor Todd Alcott. “Their growth to date has been incredibly impressive and we wish them continued success.”

Pink Lily has demonstrated their resiliency throughout the pandemic by having a record-breaking year. With total sales above $100M and their fulfillment center shipping over approximately 10,000 products daily, Pink Lily’s robust operations are the backbone of their success.

“Tori and Chris are visionaries who understand the power of online retail and how to use social media to build brand awareness. We are thrilled that they have chosen to continue building their company in Bowling Green, Kentucky,” said Ron Bunch, President and CEO of the Bowling Green Area Chamber of Commerce.

Year to date, the Bowling Green Area Chamber of Commerce has closed four economic development projects in South Central Kentucky, totaling $312.6M in capital investment and generating 654 new jobs for 2021. Bowling Green was recently recognized by Livability as a “Top 100 Best Places to Live” in addition to being ranked as the second-best city in the United States for manufacturing by Global Trade Magazine.


About Pink Lily

Pink Lily has become one of the fastest-growing online retailers in America, bringing women an ever-changing assortment of apparel, footwear, and accessories. Their growth has been quick, but it hasn’t changed who they are. Pink Lily is still a family-owned and family-run business, proudly based in Bowling Green, Kentucky. Since day one, they’ve focused on bringing fashion, positivity, and community to their customers. Pink Lily’s vision is to be the brand that inspires women to achieve their best. To learn more and shop Pink Lily, please visit

About South Central Kentucky Economic Development

South Central Kentucky Economic Development is an entity of the Bowling Green Area Chamber of Commerce, a nationally ranked 5-Star Accredited Chamber. Located at the center of a 34-state distribution area in the eastern United States, South Central Kentucky is a prime location for manufacturing and distribution facilities. South Central Kentucky is within a day’s drive of 60% of the nation's population, personal income, and manufacturing business establishments. Bowling Green ranks second in the United States for best manufacturing city. In the past decade, the region has captured over two billion in capital investment, creating thousands of jobs within the region. To learn more please visit